We are thrilled to announce that the highly-anticipated NEW Versace Pour Femme Dylan Turquoise launches today, exclusively at Boots!

Vibrant and luminous. Dylan Turquoise embodies tradition and innovation, completing the family of Dylan Blue pour Femme and pour Homme fragrances. “Escaping towards faraway islands where the blue sky meets crystal waters. The Sea breeze caresses the skin waking up the senses and regenerating the soul. A fragrance reminding us of warm sun and summer days. Dylan Turquoise is an ode to the sensuality of the Versace woman”, says Donatella Versace.

As part of the Maison's journey to sustainability, over 85% of the raw ingredients used in the fragrance are biodegradable and the packaging recyclable. This floral, woody, musky scent was created by perfumer Sophie Labbe, using notes of pink pepper, lemon, mandarin, jasmine, guava, vibrant woods and musks, using natural and synthetic ingredients of the finest quality, obtained from traceable and sustainable supply chains throughout the world.

Transporting us to the idyllic world of Versace is model of the moment, Hailey Bieber who features as the face of the campaign which was shot in Corsica. The striking imagery will be used in Boots stores far and wide accompanied by a big media strategy which includes; digital takeovers, print, television and outdoor advertising, an influencer campaign and much more!

We can't wait to watch this launch unfold!