Our PR team recently hosted an event to celebrate the launch of James, the brand new fragrance from historic British brand Atkinsons.

The location for the launch was the luxurious Harrods Baccarat Bar. Guests were invited to learn about the history of the brand, which launched in 1799 when founder James Atkinson travelled to London to seek fame and fortune, making fragrances for Regency dandies.

The fabulous Harrods mixologists created two delicious bespoke cocktails, designed to celebrate key fragrance ingredients. Everyone had the opportunity to try (and take home!) the new fragrance as well as exploring the rest of the Atkinsons collection.

Thank you to everyone who joined us on such a cold February evening to help celebrate this beautiful new launch.