On 6th October, we held an influencer event to celebrate the launch of La Perla Beauty at Harvey Nichols. The cocktail party was at the Fifth Floor bar from 6.30-9pm with a focus on targeting fashion/beauty influencers and make up artists, to introduce them to the new La Perla make-up, body and fragrance collections.

With influencers in mind, we ensured that the space was uber ‘Instagram friendly’ with branded a selfie wall, DJ, bespoke cocktails inspired by the fragrances (including an amazing bubble gun machine which created lots of theatre!), make up and fragrance stations, gorgeous flowers and plenty of photo opportunities.

We had some great names in attendance including Sophie Habboo from Made in Chelsea (368k followers), Melissa Tattam from Made in Chelsea (137k followers), The Plastic Boy (286k followers), Betsy Blue English (170k followers) and Fleur Raffan (154k followers) to name a few.

The night was a huge success and we now look forward to the exclusive launch with Harvey Nichols on 15th October.