Designed as a truly immersive fragrance experience, five perfume loving journalists were invited to join us on a deep dive into one of the most exciting fragrance capitals in the world – Paris! 

After an early start, our first stop was Givaudan for an introduction to fragrance creation and an audience with perfumer Sonia Constant. Sonia demonstrated the unique headspace technology that she uses in the creation of her Ella K fragrances and all our guests received personalised bottles of the soon to be launched Orchid K.

Day two started with a visit to the Jovoy boutique and an exploration of Francois Henin’s fabulous brand, Jeroboam. We were joined by perfumer Vanina Muracciole, creator of the Jeroboam fragrances. Vanina generously shared her creative process and the inspiration behind each of the fragrances. Our guests were then given free rein to explore the boutique, a real ‘kid in a sweet shop’ moment! We were then all whisked off to lunch at Lou Lou with its wonderful views of the Eiffel Tower for a sneak preview of an exclusive new launch.

The excitement continued with a visit to the newly opened Nishane boutique on Rue St Honoré. Brand Ambassador Alexandre Helwani was on hand to introduce the brand and the various fragrance collections. Alexandre was also our gracious host for dinner at Gigi to celebrate the launch of new fragrance Tuberoza X. 

The next morning, our final destination was Hotel El Dorado where the Alexandre J team hosted a beautiful lunch in honour of their newest creation, Butterfly. An added delight was the presentation of handmade chocolates by artisan chocolatier, Edwart Paris. Creator Edwin Yansané joined us to explain the process of making perfumed chocolates, which we were all able to try as we smelled the fragrance. 

The trip was a huge success and we have received lots of amazing feedback and of course, brilliant coverage for all our brands and perfumers. We really hope to be able to do this again!