In April, we were lucky enough to be joined by Widian brand owner, Ali Aljaberi for the launch of the exclusive Widian x Harrods London. To celebrate the launch whilst we had Ali over, we held two events in Harrods in one week.

Our consumer event in the Harrods Beauty Services auditorium featured lively conversations between fragrance expert Suzy Nightingale and brand owner Ali, igniting interactive discussions among our engaged, fragrance loving guests.

The following day, we hosted a gorgeous Widian rooftop takeover at the stunning Studio Frantzen, complete with an elegant string trio to entertain guests as they enjoyed drinks and canapes before a 3-course dinner. We received amazing feedback from our guests and obtained lots of wonderful coverage, securing a total reach of over 3million! 

Huge thanks to everyone involved for contributing to an amazing two days!